Privacy Policy

2. Security

This Site utilizes reasonable security measures and technologies to prevent the loss, misuse, or alteration of the information under our control. Although we are committed to protecting the privacy of your information, please do your part to protect your information by keeping your software patched, using updated anti-virus or anti-malware software, using personal firewalls, and an updated unique complex password.

3. Management of personal data

We use your personal information to conduct business, including processing transactions; responding to and fulfilling your requests; for our marketing efforts, such as to send you marketing communications that we believe may be of interest to you; for analysis and development of new products and services; to improve the Site; for our legitimate business purposes permitted under the law; and for any other purpose to which you consent.

Use of Non-Personal Information

We use the customer's non-personal information to help diagnose problems with our server, and to administer our Site. The IP address is also used to gather broad demographic information.

4. Information We Collect

We collect personally identifiable information that you voluntarily submit to us, such as information you provide on an order form for tires, wheels, or services, or when you communicate with us on our Site, such as through a Live Chat. The type of information includes, but is not limited to; your contact information (e.g., physical addresses, phone numbers, and email addresses) and financial information (e.g., account numbers). Information about your vehicle(s) may also be collected. We may also collect information from you when you agree to participate in surveys or provide other feedback to us on our Site. We may combine personally identifiable information collected on our Site with other information that we collect in stores, when you call or email us, communicate with us through social media, or from other data sources.

We also collect non-personally identifiable information about you in a number of ways. Our methods of information collection include tracking your Site activities through your computer settings or most-recently visited URL. We may also ask you to provide certain non-personally identifiable information about yourself, such as your age, household income, buying preferences, etc.

5. How We Use Your Information

6. Sharing of Your Information

We may share your personal information with third parties, such as social media services that we partner with; with anyone to whom you expressly consent; with law enforcement or other entities subject to legal requirements; to protect our rights or the rights or safety of others; with manufacturers for recall and other safety purposes; and as otherwise may be required by law or regulation. We may also share aggregated data about our customers, in a non-personally identifiable form, to non-affiliated companies for certain purposes, such as market research, safety, data modeling, and analytics.

We also share personal information with our third party service providers. We require that our service providers only use shared personal information to perform the services requested by Discount Tire in accordance with this privacy statement and that the service providers have adequate security measures in place to protect any of your shared personal information.

In the event that we enter into a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), we may transfer personal information that we have collected to the relevant third party.